Samsung Camps Out Near Apple Sydney, Undercuts iPhone 4S
By Mordechai Luchins. October 12, 2011, 10:09 AM CST
As the ongoing battle between Apple and Samsung continues to play out, the Korean electronics giant has decided to take it to a new and interesting level. They’ve rented a shop right by Apple’s downtown Sydney (as in Australia) shop with the hopes of snagging some buyers.
To sweeten the pot, they’re also reselling their current flagship, the Galaxy S II for a mere $2 AU to the first 10 people in line each day. I’m in the middle of spending some time with the AT&T version of that handset (stay tuned for a review), and I think that’s a heck of a deal. Yes, the 4S has Siri and is all kinds of hot, with over a million pre-orders in 24 hours. However, the Galaxy S II is no slouch. If you can score one for two bills, you should be quite pleased.
This is a brilliant bit of salesmanship, especially coming after the questionable use of the death of Apple’s co-founder as a reason why Samsung delayed their recent press event and not for any rumored technical or legal reasons.
About Mordechai Osdoby
One of the co-founders of Techcitement, Mordechai is a man whose obsession with tech once led his wife to refer to a laptop as "the other woman".