Apple Levels Ebook Competition Instead Of The Playing Field

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Say you have the most popular tablet device out there. You also have a fairly less popular ebook solution on said tablet. How do you make your solution more popular? Do you add more content or offer exclusives? The answer is neither if you’re Apple.

The Wall Street Journal reports that due to Apple’s new rules they are no longer selling content directly to customers through their apps for Apple devices. These rules have also impacted multi-platform ebook store Kobo, the Nook app, and has resulted in the total removal of the Google eBooks store (Have fun reading the Harry Potter books, kids).

You should be able to read your content purchased elsewhere on your device, but until everyone comes to a total lock-step with Apple’s purchasing policies, iBooks is your only game in town.

Funny how that worked out.

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