Coming soon is the new Disney-Marvel Iron Man 3 movie. Also coming soon is a tie-in game from Gameloft. Here are the first two trailers for the game.
Become billionaire Tony Stark as Iron Man in this fast paced endless runner and fight the AIM around the world to prevent their dark schemes from succeeding. Grab your Arc reactor & suit up for an awesome run!
On the pro side, the game is free. That’s about it though as Gameloft’s take on Iron Man 3 is an endless runner game, and OH GOD IT LOOKS MERCILESSLY TEDIOUS! The gaming developer even has to justify the game to its target audience by identifying Iron Man as “ICONIC”.
Even the Oscorp easter egg cannot hide what an awful idea this game is.
Actually, there is a neat factor of getting to play 18 different armor variants, such as the Hulkbuster, Mark 42, War Machine, and Iron Patriot. Kotaku lists them all.
The Iron Man 3 running game is available on April 25 on iPhone, iPad, and Android devices. Did I mention it was free?
If the concept of an endless runner game is severely disappointing, you can always download the Iron Man IV mod for Grand Theft Auto IV on the PC and destroy everything in sight. How about zombies? Yes, there’s a mod for that.
Clearly, the game that Rockstar meant to make.
In the UK, Disney-Marvel has joined up with grocery chain Tesco to create a treasure hunt app called the Stark Armoury app (in keeping up with Star Trek). What follows is an insight into the marketing program for the rest of 2013 from Marvel International’s VP Nigel Cook:
The Stark Armoury is a fantastic and engaging piece of Marvel content, and forms part of an extensive retail opportunity with Tesco that will run from now through to the DVD release and Christmas.
Iron Man 3 is a key driver this year for the overall Avengers franchise, and the full product range will continue to be supported with TV programming on Disney XD and ITV ahead of the cinema release in November of Marvel’s Thor: The Dark World.
Iron Man 3 comes out in theaters in the U.S. on May 3. Don’t expect to be able to pre-purchase tickets anytime soon as the Mouse is currently gouging theater chains as it warms up to release about 20 or 30 movies you will watch the crap out of for the rest of your lives.
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