By altering the name to BlackBerry, the company formerly known as RIM shows greater brand-awareness. The average person on the street doesn’t know what RIM is, but even with the market loss to iPhones and Android devices, BlackBerry is still a household term. While the name change does little to help with the image of BlackBerry […]
Some people have accused this blog of being a bit unfair to RIM. This could not be further from the truth. I write about the makers of the once-ubiquitous Blackberry because I want to see them return to greatness, and I hate seeing them make obvious missteps. Having sat through the death of Palm, I […]
Everyone knows the saying “those who forget history are doomed to repeat it.” Everyone, it seems, except Research in Motion (RIM). I know I’ve been harsh on the makers of the BlackBerry before, but that’s because I’m honestly baffled by the recent decisions the once-huge handset maker has been making. They recently announced that they’d […]
RIM is cutting 11 percent of their existing workforce, a drastic move.
