Stirring Ad Campaign Displays Different Images For Kids And Adults

There’s little we can add to what’s said or shown in this video by Fundación ANAR, or Aid to Children and Adolescents at Risk, to get across the impact and necessity of this type of campaign to help those who might be too scared to ask for it. With the help of the advertising agency Grey Group, a powerful public service ad push has kicked off in Spain to help combat child abuse. These physical space ads use lenticular lenses that display a different image to people under a specified height, which corresponds to the majority of children that are 10 and younger. The alternate images contain a heart-wrenching image of an abused child, along with information on how to get help.  Watch the video below for this powerful message and creative way in which to use a low-tech tool to reach the right audience.