I love branding. Samsung has a winner with the Galaxy (and is hoping for one with ATIV), HTC has the One, and Nokia has the Lumia line. Motorola is now joining the party, going all in on the RAZR line by introducing three new phones as The RAZR Family.
This is a smart move by Motorola (and by extension, corporate parent Google). While the Droid line is popular on Verizon, it’s to the point that the average consumer often calls any Android phone a Droid. RAZR, however, is strongly associated with Motorola. At one time, practically everyone had one of those flip phones, and the RAZR Android phones have been power players.
The first new RAZR is the RAZR HD. Housing a massive 4.7″ display and powered by an unspecified as of yet dual core chip. Motorola claims the RAZR HD is 40 percent faster than an iPhone 4S and that it will come with a 2,500 mAh battery. For those who don’t get the importance of that, it’s bloody well huge. Motorola is quoting 16 hours of talk time, unheard of (no pun intended) for a smartphone.
If you think that’s something, know that there is also a RAZR MAXX HD. Many sites had leaks of this, but the device is now official. If you thought the RAZR HD’s battery was impressive, wait until you get a load of this: the MAXX HD will have a 3,300 mAH battery, with a claim of 27 hours of talk time. If that is really the case, we may have the first LTE smartphone that doesn’t require you have a power adapter with you. There’s also 32 GB of onboard storage. No news on price or availability beyond “holiday season,” but if you travel a lot, this may be the RAZR for you.
For those who want a smaller phone, Motorola has the RAZR M. It amuses me to no end to think that a 4.3″ phone is “smaller,” but that’s the world we live in now. The M will house the same exact chip as the larger phones, as well as NFC, 8 GB of storage, a Gorilla Glass and Kevlar body, and 1080p video recording as well as an NFC chip. The 8 MP camera seems standard, but Motorola also offers the M for only $99 on contract. That’s a good deal for a high quality LTE device, especially as there will be a 2,000 mAh battery.
All three phones will run a lightly skinned Android 4.1 a.k.a. Jelly Bean. In fact, Motorola CEO Dennis Woodside claims that the company will hand out a $100 credit towards the new RAZRs if you have a 2011 or newer Android phone that won’t be upgraded to Jelly Bean. If you’re thinking that $100 covers the entry level RAZR M, then you’re getting the full picture.
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