Beginning April 22, G4, the cable network known for its technology and gaming-centric programming, will be rebranded as Esquire Network. According to Adam Stotsky, G4’s general manager, the goal is to broaden viewership by tailoring programming to suit the tastes of “a vastly underserved audience in cable TV — today’s modern man.” This shift away […]
G4 Becomes Esquire Network, From Proud Geek To Wannabe Chic
