BlackBerry outsmarted me. Amid rumors of a third BB10 device to debut this summer, I chided the obvious potential to damage sales of existing hardware as users waited for a third. Today, BlackBerry showed that yes, there is a third device. However, it won’t be available in the United States or Canada. As those are the […]
BlackBerry has been busy lately. Despite analysts stating high volume returns on the flagship Z10 (which the company is challenging vociferously), the company formerly known as RIM is generating buzz with the new BB10 operating system and new hardware. The second BB10 model, the Q10, comes out at the end of May and finally has a […]
By altering the name to BlackBerry, the company formerly known as RIM shows greater brand-awareness. The average person on the street doesn’t know what RIM is, but even with the market loss to iPhones and Android devices, BlackBerry is still a household term. While the name change does little to help with the image of BlackBerry […]
