{"id":12399,"date":"2012-07-18T12:58:37","date_gmt":"2012-07-18T17:58:37","guid":{"rendered":"http:\/\/techcitement.com\/?p=12399"},"modified":"2013-02-07T14:13:24","modified_gmt":"2013-02-07T20:13:24","slug":"googles-employee-20-is-now-ceo-of-yahoo","status":"publish","type":"post","link":"https:\/\/techcitement.com\/culture\/politics\/googles-employee-20-is-now-ceo-of-yahoo\/","title":{"rendered":"Google’s Employee #20 Is Now CEO Of Yahoo"},"content":{"rendered":"
<\/p>\n
Yahoo, the chosen web portal of the 50+ set (alongside AOL) and once a giant of the industry,\u00a0 has seen itself marginalized in recent years. While the search engine still generates an insane amount of traffic, the company just announced a second quarter earnings statement that was, at best, passable<\/a>. Revenues of $1.08 billion fell short of an \u00a0expected $1.1 billion and net revenues fell by 4 percent. While stock price has only dipped a nickel so far, Yahoo is a company that simply cannot afford to take it “slow and steady.” As users log more time at sites like Facebook and Twitter, they spend more time clicking ads on those sites. Yahoo’s revenue depends largely on clicks such as those, and they’ve gone from having over 15 percent of the online ad market to a mere 9.5; expect them to drop even lower. That’s not the only problem the once-leader of the industry is facing. Earlier this year, Yahoo faced more than a little drama over a CEO who padded his resume<\/a>, and the company found itself directionless.<\/p>\n It looks like Yahoo has decided to address both issues with one solution: Marissa Mayer<\/a>. Mayer was the first female employee at Google and the twentieth employee to be hired. Over the years, she has been a strong influence on Google’s aesthetic, favoring bold colors and clean space. Compared to Yahoo’s sensory overload of a website, Google is absolutely spartan.<\/p>\n Many news outlets are choosing to focus on Mayer’s gender, with the New York Times<\/em> even choosing the unfortunate headline “Yahoo Chief\u2019s Challenge? Corner Office, New Baby<\/a>“. While the article makes several good points about the role of women in modern business (spoiler: the Times<\/em> is for it), the article is one that would simply never be written about a male CEO who took a job with a baby on the way. The only way fathers get written about is if they chose to stay home with their kids, something that hasn’t been “news” in over 30 years.<\/p>\n