{"id":13931,"date":"2012-10-12T10:20:07","date_gmt":"2012-10-12T15:20:07","guid":{"rendered":"http:\/\/techcitement.com\/?p=13931"},"modified":"2013-02-07T14:17:57","modified_gmt":"2013-02-07T20:17:57","slug":"on-the-cheap-best-buy-knows-you-try-before-you-buy-online","status":"publish","type":"post","link":"https:\/\/techcitement.com\/column\/cheap\/on-the-cheap-best-buy-knows-you-try-before-you-buy-online\/","title":{"rendered":"On the Cheap: Best Buy Knows You Try Before You Buy Online"},"content":{"rendered":"

I learned a new term today — showrooming. This is the proper nomenclature for when one goes to a brick and mortar store to try out an item before purchasing it online. While the term is new to me, the concept isn’t. I confess to having done just that once or twice. Big box (shrinking) giant Best Buy has decided to accept this trend and trade on it<\/a> by matching online prices. With just 40 percent of shoppers leaving with a product in hand, that’s not a bad idea. This holiday season, Best Buy intends to entice the lookie lous with online price matching. While Best buy always had a fairly good price-matching policy, it only applied to other physical shops. By offering to match the lower online rate while the product is in one’s actual hand, this has a fairly strong chance of appealing to those of us who want to save money but also have to fight our inner Veruca Salt.<\/p>\n

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And if you didn’t get the reference, you are dead to me.<\/p><\/div>\n

 <\/p>\n

What if the item you desire is out of stock? Best Buy thought of that. The electronics chain will also offer free shipping of out-of-stock items. That’s pretty good thinking from a company that used to have a fake version of its web site with marked up prices<\/a> to show people in store.<\/p>\n

With Best Buy’s shaky past and uncertain future, this isn’t a company I generally recommend to the On the Cheap crowd. However, if you live close enough to a Best Buy — because driving far enough to one would kill the savings — I recommend trying this one out. You can usually find aggressive sales on smartphones and laptops this time of year, and with Windows 8 debuting, you could walk away with an actual good deal here. Just remember to avoid the extended warranty.<\/p>\n","protected":false},"excerpt":{"rendered":"

I learned a new term today — showrooming. This is the proper nomenclature for when one goes to a brick and mortar store to try out an item before purchasing it online. While the term is new to me, the concept isn’t. I confess to having done just that once or twice. Big box (shrinking) […]<\/p>\n","protected":false},"author":2,"featured_media":13933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512],"tags":[140,3036,1411],"_links":{"self":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/13931"}],"collection":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/comments?post=13931"}],"version-history":[{"count":4,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/13931\/revisions"}],"predecessor-version":[{"id":13935,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/13931\/revisions\/13935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media\/13933"}],"wp:attachment":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media?parent=13931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/categories?post=13931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/tags?post=13931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}