{"id":13931,"date":"2012-10-12T10:20:07","date_gmt":"2012-10-12T15:20:07","guid":{"rendered":"http:\/\/techcitement.com\/?p=13931"},"modified":"2013-02-07T14:17:57","modified_gmt":"2013-02-07T20:17:57","slug":"on-the-cheap-best-buy-knows-you-try-before-you-buy-online","status":"publish","type":"post","link":"https:\/\/techcitement.com\/column\/cheap\/on-the-cheap-best-buy-knows-you-try-before-you-buy-online\/","title":{"rendered":"On the Cheap: Best Buy Knows You Try Before You Buy Online"},"content":{"rendered":"
I learned a new term today — showrooming. This is the proper nomenclature for when one goes to a brick and mortar store to try out an item before purchasing it online. While the term is new to me, the concept isn’t. I confess to having done just that once or twice. Big box (shrinking) giant Best Buy has decided to accept this trend and trade on it<\/a> by matching online prices. With just 40 percent of shoppers leaving with a product in hand, that’s not a bad idea. This holiday season, Best Buy intends to entice the lookie lous with online price matching. While Best buy always had a fairly good price-matching policy, it only applied to other physical shops. By offering to match the lower online rate while the product is in one’s actual hand, this has a fairly strong chance of appealing to those of us who want to save money but also have to fight our inner Veruca Salt.<\/p>\n