{"id":17748,"date":"2013-03-10T14:58:02","date_gmt":"2013-03-10T19:58:02","guid":{"rendered":"http:\/\/techcitement.com\/?p=17748"},"modified":"2013-03-12T11:16:57","modified_gmt":"2013-03-12T16:16:57","slug":"sxsw-marvel-comics-makes-many-sxsw-announcements","status":"publish","type":"post","link":"https:\/\/techcitement.com\/entertainment\/comics\/sxsw-marvel-comics-makes-many-sxsw-announcements\/","title":{"rendered":"SXSW: Marvel Comics Makes Many SXSW Announcements"},"content":{"rendered":"

\"P1010172\"<\/a><\/p>\n

To an overflowing crowd of devoted fans at the SXSW Gaming Expo, Axel Alonso (Marvel Comics Editor-in-Chief), Arune Singh (Director of Communications at Marvel Entertainment), and Peter Phillips (senior vice president and general manager of Marvel Entertainment’s Digital Media Group) gave updates to existing projects and explained exactly what the teased Project Gamma is going to be about.<\/p>\n

\"Marvel<\/a>First up on the list of announcements is that the Marvel app is completely free with over 700 free comics. However, there is a limited time frame for these free comics to be available to download. From now and through March 12, over 700 Marvel #1 issues will be made available free to own digitally. These free comics include some from the earliest incarnation of the company up to the critical- and fan-favorite Hawkeye<\/em>, which editor Axel Alonso himself recommended to the audience. Feel free to use the #Marvel1 hashtag on Twitter to promote this special deal.<\/p>\n

Next, Singh set up what turned out to be a cheesy video about quite a cool project. On July 9, Marvel will release a new weekly series, starting with Wolverine: Japan’s Most Wanted<\/em><\/a> to coincide with the character’s upcoming movie. This new weekly series will predate the regular delivery date of print comics on Wednesday by coming out every Tuesday.<\/p>\n

Singh pushes the idea that this new Marvel weekly digital series is about, “Top talent, top characters.”<\/p>\n

Also announced is the name change of Marvel Digital Unlimited to simply Marvel Unlimited<\/a>. This new version of the online comics platform will now use HTML5 instead of Flash to make Marvel’s comics readable on all devices. Marvel Unlimited has over 13,ooo digital comics, and you can also save and read comics offline.<\/p>\n

“More than a Marvel comics app. It’s more like a Marvel lifestyle app,” says\u00a0Arune Singh.<\/p>\n

Today also sees the first public demo of Project Gamma, where according to Alonso, “is adaptive audio where you control the pace, you control the universe.” Marvel wants everyone to fully understand though that isn’t a set soundtrack or motion comics.<\/p>\n

“You’re not pressing play on your comics, because then they’re not comics,” said Arune Singh.<\/p>\n

Alonso goes further to describe Project Gamma as an, “Adaptive non-lyrical score that moves along with you in the narrative.”<\/p>\n