<\/a>Resistance is futile. You will be emasculated.
[Borg Queen care of Paramount Pictures]<\/p><\/div>\n
\n
The company could have chosen to include an app about women in history or any app aimed at empowering women in any way. The ePad Femme is supposedly aimed for Middle Eastern cultures, where women may not be familiar with technology. This is, of course, a crap argument, because the point of unfamiliar technology is to learn how to use it. By pre-loading a tablet (or smartphone) for anyone, you’re saying “this is your identity to me.” As all of the ePad Femme’s apps are aimed at cooking, making babies, and dressing up, that says a lot. Throw in that Eurostar also makes a tablet aimed at children that follows similar pre-loading guidelines and the condescension is quite clear.<\/p>\n
Targeting female customers is pretty smart, but you have to be smart in how you do it. Start with a clean design, then maybe have more color than black or at least market it as obsidian. Maybe include women in your focus group. Failing that, you could assume that your customers are smart enough to put what they want on their tablets.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"ArsTechnica has brought back up the favorite topic of tech and gender roles due to the Eurostar ePad Femme, an Android tablet marketed to women. This tablet has been out since October, was promoted circa Valentine’s Day, and is for some reason, just now causing a media firestorm. The Femme is a fairly unremarkable […]<\/p>\n","protected":false},"author":2,"featured_media":17963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905,31,12],"tags":[4283,4285,4286,4282,3077,4287,4288,4284,2841,2746,2046],"_links":{"self":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/17956"}],"collection":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/comments?post=17956"}],"version-history":[{"count":4,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/17956\/revisions"}],"predecessor-version":[{"id":17967,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/17956\/revisions\/17967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media\/17963"}],"wp:attachment":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media?parent=17956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/categories?post=17956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/tags?post=17956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}