{"id":2447,"date":"2011-07-29T13:47:38","date_gmt":"2011-07-29T18:47:38","guid":{"rendered":"http:\/\/techcitement.com\/?p=2447"},"modified":"2011-08-11T16:50:15","modified_gmt":"2011-08-11T21:50:15","slug":"segues-youre-soaking-in-it","status":"publish","type":"post","link":"https:\/\/techcitement.com\/column\/segues\/segues-youre-soaking-in-it\/","title":{"rendered":"Segues: You’re Soaking In It"},"content":{"rendered":"
Each Segues\u00a0 column starts with something tech-related before quickly branching out from there into a tangentially related thread. These articles are born from my thought and speech patterns that regularly contain quickfire transitions. For one of my birthdays, a friend made me a crown that said \u201cKing of the Segues\u201d. Actually, it said \u201cKing of the Segways\u201d and that was the day we learned how to spell segue correctly.<\/em><\/p>\n <\/p>\n Hidden amongst you is a world rife with technology you don\u2019t notice. No, I\u2019m not talking about nanobots or Harry Potter-inspired invisibility cloaks<\/a>. Technology is employed in places and ways you might not suspect until it\u2019s pointed out to you. It shows up in trickily placed advertising to mess with your subconscious and can erroneously have your driver\u2019s license revoked when it marks you as a possible terrorist or identity thief.<\/p>\n Old Shows, New Products<\/strong> [yframe url=’http:\/\/www.youtube.com\/watch?v=wACBAu9coUU’]<\/p>\n At this point, we\u2019ve come to expect product placement. It can even make characters more relatable to see them drinking Dr. Pepper instead of a soda with a made-up name like Dr. Fizz. However, when ads for current products are retroactively placed in old movies and reruns, we start talking about a whole other ball game. Recently, such time-traveling ads were discovered and placed on reddit<\/a>. The screencap shows a large poster for Zookeeper<\/em>, a movie destined for a Razzie Award if there ever was one, appearing in an episode of How I Met Your Mother<\/em> that originally aired four years before the movie was puked out by Adam Sandler\u2019s Happy Madison Productions. The link to Sandler here isn\u2019t likely coincidental if you know how he treats product placement in his own films (see examples of this blatant advertising in the FilmDrunk video). More pictures showing the insertion of Zookeeper<\/em> into the background of scenes and another similar ad for the movie Country Song<\/em>, starring Gwyneth Paltrow, have showed up on flickr.<\/p>\n
\nProduct placement is nothing new. The idea of slipping products into scenes of TV shows or movies without directly calling them out has been done since the earliest days of cinema. This became a lot more prevalent in the 80s, so most of us grew up with product placement. The guys at FilmDrunk<\/a> did a great retrospective on the whole sly advertising phenomenon in movies.<\/p>\n