{"id":4461,"date":"2011-09-19T09:33:45","date_gmt":"2011-09-19T14:33:45","guid":{"rendered":"http:\/\/techcitement.com\/?p=4461"},"modified":"2011-09-28T15:58:46","modified_gmt":"2011-09-28T20:58:46","slug":"netflix-%e2%80%93-streaming-video-games-qwikster-com","status":"publish","type":"post","link":"https:\/\/techcitement.com\/internet-2\/webapps\/netflix-%e2%80%93-streaming-video-games-qwikster-com\/","title":{"rendered":"Netflix \u2013 Streaming + Video Games = Qwikster.com"},"content":{"rendered":"

\"\"<\/a>Netflix CEO Reed Hastings made a huge announcement late last night. In a few weeks (no firm date yet), Netflix will be split into two entities. Streaming services will continue to be offered by Netflix, while DVD-by-mail will be offered under the name Qwikster<\/a><\/em>. The announcement was made in two parts, a video (below) and a statement<\/a> posted to the Netflix blog (also emailed to subscribers).<\/p>\n

[yframe url=’http:\/\/www.youtube.com\/watch?v=c8Tn8n5CIPk’]<\/p>\n

Outside the over-emphasized immediate reaction from Wall Street, the biggest question at this point is whether Netflix’s streaming service will continue to grow while the DVD service, now dubbed Qwikster, will continue to shrink.<\/p>\n

One clever mitigation of Netflix\/Qwikster’s shrinkage problem is the addition of Nintendo Wii, PS3, and Xbox 360 video games to the mail service with an additional charge. As Hastings said in his statement, people have been clamoring for video games for a long time. Adding it now is a great way to hold onto subscribers, even possibly adding new ones currently using other video game rental services.<\/p>\n

For the first time in months<\/a>, Hastings has struck the right tone with this press release<\/a>; not because of the apology, but because he didn’t wait until pitchforks were fetched and torches lit to offer a thorough explanation. I’m hopeful that he and Qwikster CEO Andy Rendich continue to employ this style of open communication during the coming transition.<\/p>\n

P.S. They probably should have made sure the name Qwikster<\/a> wasn’t already being used on Twitter. Something tells me that kid’s going to get a nice check real soon.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix CEO Reed Hastings made a huge announcement late last night. In a few weeks (no firm date yet), Netflix will be split into two entities. Streaming services will continue to be offered by Netflix, while DVD-by-mail will be offered under the name Qwikster. The announcement was made in two parts, a video (below) and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,47,40],"tags":[488,364,115,5228,568,1329,662,29,1330,1102],"_links":{"self":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/4461"}],"collection":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/comments?post=4461"}],"version-history":[{"count":4,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/4461\/revisions"}],"predecessor-version":[{"id":4766,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/4461\/revisions\/4766"}],"wp:attachment":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media?parent=4461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/categories?post=4461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/tags?post=4461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}