Boston-based Bluefin launched its flagship analytics service Bluefin Signals last July for clients to analyze and organize social media conversations about U.S. national television.<\/p>\n
The company said clients use the social data about TV shows and commercials to help make buying and selling decisions. Bluefin’s clients include TV networks, marketers and agencies including CBS Corp, Discovery Communications Turner Networks, Starcom MediaVest, MediaCom and MTV.<\/p>\n
To date it has collected data from more than 11,000 shows and analyzes more than 5 billion pieces of social media commentary every month.<\/p><\/blockquote>\n
While this is a step in the right direction, I’d really like to see something a bit more sensible. After all, social data can be manipulated. Why not a hardware solution? Not to go all Big Brother, but why not simply add a meter to existing cable boxes and\/or DVRs and have them send anonymous stats back to your cable provider? Your cable provider can then sell that data to networks who want to know what to charge for ads. The stat collecting systems can sample randomly, and give a far better sampling than Twitter. Adjust the vehicle that exists instead of reinventing the wheel.<\/p>\n","protected":false},"excerpt":{"rendered":"
For those who are not terminally stuck in an archaic system, the Nielsen Company pride themselves on being an “online audience and consumer-generated media measurement” company. The term may seem familiar to you because here in the United States they are how companies rate television viewership also known as Nielsen ratings. This is done by […]<\/p>\n","protected":false},"author":2,"featured_media":8038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905,45,907,908,47],"tags":[2107,2108,2106,2109,116,2105],"_links":{"self":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/8031"}],"collection":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/comments?post=8031"}],"version-history":[{"count":4,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/8031\/revisions"}],"predecessor-version":[{"id":18557,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/8031\/revisions\/18557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media\/8038"}],"wp:attachment":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media?parent=8031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/categories?post=8031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/tags?post=8031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}