{"id":8811,"date":"2012-02-23T15:25:41","date_gmt":"2012-02-23T21:25:41","guid":{"rendered":"http:\/\/techcitement.com\/?p=8811"},"modified":"2012-03-12T14:27:00","modified_gmt":"2012-03-12T19:27:00","slug":"googlighting-is-microsoft-starting-a-new-fire","status":"publish","type":"post","link":"https:\/\/techcitement.com\/software\/mac_os\/googlighting-is-microsoft-starting-a-new-fire\/","title":{"rendered":"Googlighting? Is Microsoft Starting A New Fire?"},"content":{"rendered":"

Googlighting, Microsoft\u2019s latest Google-bashing attempt, has resulted in another commercial by the corporate giant. This time, Microsoft specifically attacks Google\u2019s line of cloud services, including Google Docs and Gmail through a mock interview and singing parody. Microsoft\u2019s Google Man steps into the office of a CEO, trying to sell Google\u2019s cloud collaboration software to be implemented across the company. With valid concerns such as the requirement for constant internet, a constantly updating software, and potential lack of security, the CEO makes mincemeat out of Google and ends with a song sung about not using Google products or trusting Google.<\/p>\n

[yframe url=’http:\/\/www.youtube.com\/watch?v=k4EbCkotKPU’]<\/p>\n

Microsoft, ever since Google\u2019s announcement to streamline their privacy policies<\/a>, has been on the offensive on Google, marketing their products as superior to Google\u2019s own. This attack, much like the last one, seems targeted not only at the success of Google\u2019s software, but different ideologies and ways to treat the customer. Microsoft\u2019s Tim Rizzo blogged<\/a> about this commercial and explained exactly what Googlighting is. Essentially, Microsoft believes Google takes shortcuts, lacks expertise, isn\u2019t worthy of trust, is inflexible as to what businesses need, doesn\u2019t care about your privacy, and puts out an inferior product.<\/p>\n

Regardless of whether Microsoft\u2019s claims are true or not, we\u2019ve entered a new age of companies directly disparaging each other across the internet. Between Samsung\u2019s attacks on Apple, the old Mac versus PC ads, and Verizon\u2019s old iDon\u2019t commercials, a new trend has been forming of a more public form of one-upmanship. The court battles over patents are opening up into the public sphere as tensions build and an already cutthroat industry battles on multiple levels for market dominance and relevance. How the battlefield will look when it\u2019s over is unclear, but there certainly won\u2019t be any winners. Especially not the consumer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Googlighting, Microsoft\u2019s latest Google-bashing attempt, has resulted in another commercial by the corporate giant. This time, Microsoft specifically attacks Google\u2019s line of cloud services, including Google Docs and Gmail through a mock interview and singing parody. Microsoft\u2019s Google Man steps into the office of a CEO, trying to sell Google\u2019s cloud collaboration software to be […]<\/p>\n","protected":false},"author":20,"featured_media":8817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1920,35,1609,38,36],"tags":[16,311,74,260,2148,358,9,2220,5231,61,67],"_links":{"self":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/8811"}],"collection":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/comments?post=8811"}],"version-history":[{"count":4,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/8811\/revisions"}],"predecessor-version":[{"id":8815,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/posts\/8811\/revisions\/8815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media\/8817"}],"wp:attachment":[{"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/media?parent=8811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/categories?post=8811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techcitement.com\/wp-json\/wp\/v2\/tags?post=8811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}