Oookay. Holy crap, I love shoes! I do. I love shoes. I love lights and big fancy lighting control systems and complicated entertainment industry technologies and SHOES. Yes. I’m a girl. Never claimed to be anything different and for the moment, I’m going to live up to all the girly stereotypes that I try so hard to pretend don’t exist. For example, this makeup on my face? It’s totally makeup. It’s not natural. I’m a girl and I wear makeup because it’s fun. Also, sometimes I over pack, I’m a fan of shopping, I go to the bathroom with my girlfriends, and fancy dresses are way more fun than your boring new OS. However, the reason I’m so excited about shoes right now is because the new app Snapette is so dammed effective. The ladies who created Snapette are brilliant. Sarah Paiji is one of Snapette’s three co-founders and says that they want to focus on the experience of shopping and leave out the buying aspect of it.
So, the absolute genius behind these ladies and their app is that they recognized the fact that men and women don’t shop the same way. Men realize they need a new belt and so get on the internet to open up Amazon, Google, or eBay, and then search for “black leather belt”. Women generally don’t shop with a “need” as much as they shop with a “want”. For example, rarely do I need shoes, I generally just want them. The sad part is that I can’t get on the internet and search for “totally sexy awesome gaga style shoes” and find anything other than sites compiling all the amazing outfits that Gaga wears. If I do happen to find something, I won’t be able to buy it or it will cost $1,600. It’s a real problem, people. I have in fact been wishing I could get some Lady Gaga-esque shoes. You know, the ridiculous kind, architecturally interesting and loud. However, I could find nothing to fill my want. It wasn’t until I reviewed Snapette that my world opened to more Gaga-appropriate shoes than my little heart knew how to handle. I think I actually burst. I downloaded the app and within thirty seconds found the style of shoes and designer I had been seeking out for oh so many months. The sad part is that I started looking at the app at 1:30 AM, so my hyperventilation and excitement at the brilliance of the app and the fabulousness of my shoe discovery got me wired and I couldn’t fall asleep for several more hours. Yes, I got that worked up over shoes. What? Be sad you can’t experience that kind of joy. Snapette immediately became my favorite shopping app. Yes. I have a favorite shopping app. Shut up.
Despite the fact I just said Snapette is my favorite shopping app, it’s kind of a lie. Snapette isn’t really a shopping app; it’s a shopping app helper. You can’t actually buy things through Snapette. How it works is the users are out living life and happen across the most divine pair of shoes or the most traffic-stopping handbag. They can then take a picture of that item and upload it to the Snapette home feed. The item, along with its cost and designer then appear for all the other Snapette users to behold and hyperventilate over. From there, if you find something you love, you can get the location of where it was found. Even further, you can search for all other items by that designer that have been uploaded. If you notice a Snapette user shares your taste and style, or just uploads things you love regularly, you can follow her (or him, no need to discriminate when it comes to shopping). The images uploaded by all the users you follow are automatically filtered to your personal feed.
The one down side to Snapette is that 60 percent of the things uploaded are made by high-end designers like Gucci, Hermes, or Coach. So, in those situations, Snapette users are making me fall in love with an item that I quickly learn has a price tag that’s a few hundred (or thousand) dollars outside of my budget. I’m sure the users that uploaded the picture of the amazing six inch platform red suede slingbacks that tie around the ankle weren’t doing it just to break my heart. They may have not even been buying them themselves. They may have just deemed them Snapette worthy.
If I could slip some features into Snapette, I would. I would give options to organize things by category, so I could slim down the home feed to just shoes, bags, or accessories. From there, I would like to have the option to view things based on price. It may be too hard for me to see the amazing $2500 shoes that I can’t buy. It’s like getting in and out of a five-year relationship all in the same breath. Ouch. Alexander McQueen does it to me every day. However, it would be grand if I could flag an item and notify other users that I like it, but I’m looking for something similar and in my price range. If someone happens upon anything that fits the bill, they can upload the picture and all the accompanying information. I would also love to be able to network with the Snapette users and boutiques in my area. How badass would that be? I’ll tell you. It would be the most badass ever. It would be shopping with Borg-like group mind. Women everywhere would be working together to find the items we need (and by need, I mean want).
I’m being quite serious about Snapette accomplishing in 30 seconds what couldn’t be done in two hours on Amazon, eBay, or any other shopping sites mostly designed by men. Snapette was made by women who know how women shop. I hope women all over the world are assimilated into the Snapette hive mind and that 
Snapette users grow exponentially so the startup can get a ton of funding thrown at it. I also think that Snapette for men should be developed, but sadly, I’m sure it wouldn’t take off. The man group mind is thinking more about, I don’t know, tools and steak? Although, maybe that’s what Snapette for men would feature. The Snapette women are smart, creative, and hit the nail on the head with this one. I hope they continue to make apps and the like that find me the most amazing shoes any time I need (…want) amazing shoes. Now, if you please excuse me. I have to go back to the Jeffrey Campbell website and lust after all the shoes I’m going to buy and then spend the rest of the night hyperventilating. I can think of no better way to use my down time unless chocolate was involved. What? I told you I’m a girl.
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